Trademarks

Trademarks – Global Brand Managers

The success of your company is directly influenced by the strength of your brand. Our trademark attorneys ensure businesses grow and prosper by securing, maintaining, and enforcing their trademark rights across the globe. 

Our trademark team offers trademark litigation, transactional, advisory, and portfolio management services and serves businesses across a wide array of industries. As such, we serve as a one-stop-shop for companies seeking to protect their brands around the world. Our core services include:

• Trademark Prosecution: We file trademark registration applications with the U.S. Patent and Trademark Office (USPTO) for both domestic and international trademarks. 
• International Trademark Protection: By leveraging a highly networked group of colleagues and strategic IP tools, we provide clients with comprehensive trademark protection both in the U.S. and abroad. Our services include global brand protection strategies, as well as international trademark and service mark registration and enforcement. We have experience in jurisdictions across the world, including China.
• Trademark Counseling and Portfolio Management: We conduct trademark searches and advise clients in selecting company names, logos, and trademarks. We also manage extensive trademark portfolios for domestic and international clients, tailoring our strategies to the unique needs of each client.
• Trademark Enforcement: We enforce trademarks on all channels, including print and digital platforms. When required, our trademark litigators are prepared to immediately and aggressively respond to infringers. They have protected or defended cases involving major brands, and have successfully resolved disputes through alternative dispute resolution methods. 
• Trademark Agreements: We negotiate and draft agreements involving trademark rights, including trademark license agreements and trademark assignments. 

Our Trademark Attorneys in Action

Our attorneys have litigated a substantial number of cases before the Trademark Trial and Appeal Board. We have also successfully obstructed hundreds of infringers from selling counterfeit or unauthorized goods bearing our clients’ trademarks all around the world. 

Below are a few examples:

• (Trademark Trial and Appeal Board, USPTO) Successfully fought in the Trademark Trials and Appeals Board to recover and secure federal trademark registration for the name for one of the founding rock bands from the 1950’s.
• (Trademark Trial and Appeal Board, USPTO) Represented numerous guitar manufacturers in one of the largest United States trademark oppositions to applicant’s registration for product configuration trademarks in three guitar body shapes. Successfully opposed Applicant’s registrations by proving that the body shapes were not distinctive and had become generic. No appeal was made to this precedential TTAB decision.
• (United States District Court, Central District of California) Successfully defended toy manufacturer in product configuration trademark infringement lawsuit by prominent toy manufacturer.

The IP attorneys in the firm secure and enforce national and international trademarks and service marks on behalf of clients.

Our Intellectual Property attorneys clear trademarks domestically and abroad, registering those marks, maintaining them, and advising clients on their continued protection. We assist in policing trademarks and market identities and enforce against infringements and counterfeits. Our trademark litigators have protected or defended cases involving major brands and have successfully resolved disputes through alternative dispute resolution methods. Our attorneys have litigated a substantial number of cases before the Trademark Trial & Appeal Board. We also have extensive experience in litigation, including cases under the Anti-Cybersquatting Consumer Protection Act and handling.

Trusted Trademark Counsel

Our trademark attorneys bring deep experience in intellectual property law and are recognized for their strategic approach to brand protection. We work closely with clients to understand the unique elements of their business, develop enforceable trademark rights, and aggressively protect those rights when challenged. Whether you’re filing your first trademark or facing complex enforcement issues across jurisdictions, our team provides the responsive, knowledgeable counsel you need.

Trademark Legal Services

Our trademark team provides end-to-end legal support to protect your brand identity, mitigate risks, and enforce your rights:

1. Trademark Clearance & Selection

• Conducting comprehensive trademark searches (federal, state, and common law)
• Assessing risk of likelihood of confusion or prior use
• Advising on registrability and brand strategy

2. U.S. & International Trademark Registration

• Filing applications with the USPTO and World Intellectual Property Organization (WIPO)
• Responding to office actions, refusals, and oppositions
• Managing trademark filings under the Madrid Protocol

3. Trademark Portfolio Management

• Monitoring trademark use and renewal deadlines
• Recording assignments, licenses, and ownership changes
• Developing protection strategies across markets and platforms

4. Enforcement & Litigation

• Sending cease-and-desist letters and handling settlement negotiations
• Representing clients in opposition and cancellation proceedings before the TTAB
• Litigating trademark infringement, dilution, and unfair competition claims in federal court

5. Licensing & Commercialization

• Drafting and negotiating licensing, co-branding, and sponsorship agreements
• Advising on franchising arrangements and IP due diligence in mergers or acquisitions
• Assisting with domain name disputes and online brand enforcement