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The Federal Trade Commission (FTC) recently updated its Guides Concerning the Use of Endorsements and Testimonials — better known as the “Endorsement Guides.” The Federal Trade Commission (FTC) recently updated its Guides Concerning the Use of Endorsements and Testimonials — better known as the “Endorsement Guides.” The FTC also proposed a new rule that would give the FTC […]

For online retailers, it is important to take the bad with the good when it comes to online reviews... For online retailers, it is important to take the bad with the good when it comes to online reviews. If not, you could face enforcement by the Federal Trade Commission (FTC). The FTC recently announced that […]

The FTC is advising companies to work quickly to remediate the Log4j security vulnerability... The Federal Trade Commission (FTC) is advising companies to work quickly to remediate the Log4j security vulnerability. Failure to act could result in an FTC enforcement action under applicable laws such as the Federal Trade Commission Act and the Gramm Leach Bliley […]

In the past year, we discussed a number of ways that startups and other small businesses can raise the capital needed to help them grow while maintaining compliance with federal securities regulations... In 2021, we discussed a number of ways that startups and other small businesses can raise the capital needed to help them grow while maintaining […]

The Federal Trade Commission (FTC) is warning companies that it’s taking longer than normal to conduct merger reviews… The Federal Trade Commission (FTC) is warning companies that it’s taking longer than normal to conduct merger reviews. While companies may elect to proceed with transactions without waiting for the agency to conclude its investigation, they are […]

Post Consumer Brands recently agreed to pay $15 million to resolve allegations it misled consumers… Post Consumer Brands recently agreed to pay $15 million to resolve allegations it misled consumers by using health and nutrition claims to advertise several of its high-sugar cereals. Post is the latest cereal maker to face a costly class-action lawsuit […]

The FTC Recently Announced that Truly Organic, Inc. and its Founder/CEO Maxx Harley Appelman will Pay $1.76 Million Settlement for Deceptive Advertising Organic and eco-friendly products are increasingly popular with consumers. However, businesses that rely on environmental marketing to sell their products and services must have the science to back up their claims. If not, […]

Companies Must Be Careful When Managing Negative Online Criticism as The FTC Recently Resolved Three Administrative Actions Enforcing the Consumer Review Fairness Act (CRFA) With the growing popularity of social media and websites like Yelp!, customers have numerous public platforms to provide feedback about your business. When the opinions are not so positive, it can […]

When Launching an App, Marketing Legal Pitfalls are Unfortunately Common… For app developers, bringing an app to market is exciting. But it’s still important to check all of your “compliance” boxes before releasing your app to users. Marketing legal pitfalls are common and can quickly erase any revenue generated by your app. Meeting Truth-in-Advertising Requirements […]

If a collection company calls you repeatedly, threatens litigation or tells you it can cause you to lose your driver’s license, or contacts you or your employer after you write and tell them to stop harassing you, the collection company is violating laws and rules applicable to the collection industry. Under the Fair Debt Collection Practices Act (FDCPA), businesses must follow certain rules when attempting to collect a debt. The federal law also imposes penalties for violations and provides protections for debtors.

Following A Series Of Warning Letters, the FTC Recently Brought Its First Enforcement Action Against A Social Media Influencer Social media marketing is full of legal traps for New Jersey businesses. The use of well-known actors, musicians and athletes to promote products or services online is particularly problematic if businesses fail to make the proper […]

FTC to Hold Workshop on Consumer Harm Suffered by Data Breaches The Federal Trade Commission (FTC) recently announced that it plans to hold a workshop on informational injury in December 2017. Given that the consumer harm that results from cyber-attacks and data breaches significantly impacts businesses’ liability in government actions and private lawsuits, we are […]