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Author: Scarinci Hollenbeck, LLC
Date: June 8, 2015
The Firm
201-896-4100 info@sh-law.comIn the entertainment industry, just like with any business, it is important to build and protect the personal or corporate brand. Whether an individual produces albums or writes screenplays, if his or her creations are associated with a specific brand, a trademark may be necessary to protect the integrity of the person’s work. Entertainers often register for trademarks to safeguard their brands from others who may profit by taking advantage of them. For example, Lady Gaga filed a lawsuit alleging that a jewelry company had attempted to use her name to sell its products – a violation of the trademark she had registered. Snooki and The Situation from the MTV television show “The Jersey Shore” have also trademarked their names to protect their brands.
Registering for a trademark may not appear difficult to some because it can sometimes be completed in a few simple steps. However, the process can be intricate and one should err on the side of caution by using legal counsel. For a basic outline on how to trademark a name, logo or slogan, read the guide below:
A brand is just as important in entertainment as it is in any industry, and a trademark is strongly recommended as a necessary part of the strategy for protection. Though the process may appear to be a simple one, there are many factors and variables involved and an attorney knowledgeable in this area of expertise should be consulted.
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