Scarinci Hollenbeck, LLC, LLCScarinci Hollenbeck, LLC, LLC

Firm Insights

What Does the O'Bannon Petition Mean for the Future of Amateur Athletics?

Author: Scarinci Hollenbeck, LLC

Date: August 5, 2016

Key Contacts

Back

The O’Bannon Petition & the future of “amateurism”

Ed O’Bannon Jr. and a group of former NCAA athletes have filed a petition to the Supreme Court to not consider the NCAA’s appeal to overturn a decision for intellectual property of athletes’ images and likenesses. This has already been a groundbreaking case for intellectual property rights, but this “O’Bannon petition” has the potential to change not only college sports, but amateur athletics as well.

“This is a groundbreaking case for intellectual property rights.”

The initial case was an antitrust suit over whether athletes should be compensated for their images and likenesses based on First Amendment grounds. In its appeal to the Supreme Court, the NCAA believed the Ninth Circuit decision should have rejected the antitrust suit. Law360 reported that both the former athletes and the NCAA are also seeking a review of the Ninth Circuit’s ruling that athletes are not required to be paid – other than with their college tuitions – but upheld a district court’s decision that NCAA rules against compensation for athletes was anti-competitive.

Background of the appeal to the Ninth Circuit decision

The athletes urged the Supreme Court to review the Ninth Court’s decision that reversed an order to require the NCAA to allow colleges to compensate athletes for use of their names, images and likenesses in deferred licensing payments up to $5,000 annually. Their claim was that the Ninth Circuit’s assertion of amateurism was just another term for compensation restraint for student athletes.

This prompted the NCAA to appeal to the Supreme Court to deny the athletes’ petition. The NCAA then filed a separate petition to protest the fact that it had any antitrust liability with its non-compensation rules for student athletes. Its argument was based on the precedent set in the Supreme Court’s NCAA v. Board of Regents of the University of Oklahoma decision to protect the integrity of amateurism.

The NCAA also asserted that the case was allowed to move forward in lower courts due to the Ninth Circuit’s decision, which in its view misinterpreted First Amendment rights. It argued that the transformative use test could have a potentially adverse impact on intellectual property holders who cannot predict if their work will receive constitutional protection.

The NCAA’s push to appeal the Ninth Circuit decision

The organization petitioned to appeal because it claimed that athletes received no damages for antitrust injuries. As part of the First Amendment, the NCAA argued that athletes would not have been able to make a case for video games using their names, images and likenesses.

The athletes petition not to consider the NCAA’s appeal

Ed O’Bannon and the group of athletes argued that because this is an antitrust case, any First Amendment dispute should be considered in a separate case and has no place in this appeal. The athletes urged the Supreme Court to review the fact that if the videogame companies were involved in the case, the First Amendment would not factor into the decision at all. In fact, because the video game companies were willing to pay for the names, images and likenesses of the athletes, there should be a willingness to compensate them as well.

For more articles dealing with O’Bannon, check out:

  • What does O’Bannon vs NCAA mean for you?
  • NCAA Takes Hit in O’Bannon Lawsuit
  • NCAA’s Request to Delay O’Bannon Lawsuit Causes More Complex Litigation

No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.

Scarinci Hollenbeck, LLC, LLC

Related Posts

See all
Corporate Governance Reviews: A Practical Guide for New Jersey Companies post image

Corporate Governance Reviews: A Practical Guide for New Jersey Companies

Every New Jersey company should periodically evaluate its governance framework. Strong corporate governance protects directors and officers, builds investor confidence, reduces litigation exposure, and positions a company for sustainable growth. The first quarter of the year is a great time to evaluate your corporate governance practices and perform any routine maintenance needed to keep that […]

Author: Ken Hollenbeck

Link to post with title - "Corporate Governance Reviews: A Practical Guide for New Jersey Companies"
What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights post image

What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights

Being served with a lawsuit is one of the most stressful legal events a business or individual can face. Whether the claim involves a contract dispute, an employment matter, an intellectual property issue, or another legal challenge, the actions you take in the first few days can significantly shape the outcome of your case. Acting […]

Author: Robert E. Levy

Link to post with title - "What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights"
Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities post image

Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities

Special Purpose Acquisition Companies (SPACs) continue to gain momentum as we move through 2026. After enduring a significant contraction following the 2021 boom and the regulatory scrutiny that followed, SPAC activity rebounded sharply in 2025 and now carries forward into 2026 with real momentum. The SPAC resurgence reflects broader improvements in both market conditions and the […]

Author: Dan Brecher

Link to post with title - "Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities"
Why Compliance Monitoring Matters for NY and NJ Businesses post image

Why Compliance Monitoring Matters for NY and NJ Businesses

Compliance programs are no longer judged by how they look on paper, but by how they function in the real world. Compliance monitoring is the ongoing process of reviewing, testing, and evaluating whether policies, procedures, and controls are being followed—and whether they are actually working. What Is Compliance Monitoring? In today’s heightened regulatory environment, compliance […]

Author: Dan Brecher

Link to post with title - "Why Compliance Monitoring Matters for NY and NJ Businesses"
When Are New Jersey Business Owners Personally Liable for Corporate Debt? post image

When Are New Jersey Business Owners Personally Liable for Corporate Debt?

New Jersey personal guaranty liability is a critical issue for business owners who regularly sign contracts on behalf of their companies. A recent New Jersey Supreme Court decision provides valuable guidance on when a business owner can be held personally responsible for a company’s debt. Under the Court’s decision in Extech Building Materials, Inc. v. […]

Author: Charles H. Friedrich

Link to post with title - "When Are New Jersey Business Owners Personally Liable for Corporate Debt?"
Commercial Real Estate Trends to Watch in 2026 post image

Commercial Real Estate Trends to Watch in 2026

Commercial real estate trends in 2026 are being shaped by shifting economic conditions, technological innovation, and evolving tenant demands. As the market adjusts to changing interest rates, capital flows, and workplace models, investors, owners, tenants, and developers must understand how these trends are influencing opportunities and risk in the year ahead. Overall Outlook for Commercial […]

Author: Michael J. Willner

Link to post with title - "Commercial Real Estate Trends to Watch in 2026"

No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.

Sign up to get the latest from our attorneys!

Explore What Matters Most to You.

Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.

Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.

Let`s get in touch!

* The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form. By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. Message frequency may vary. You can reply STOP to opt-out of further messaging.

Sign up to get the latest from the Scarinci Hollenbeck, LLC attorneys!