Scarinci Hollenbeck, LLC, LLCScarinci Hollenbeck, LLC, LLC

Firm Insights

The FTC Cybersecurity Authority Is Affirmed By The Third Circuit

Author: Scarinci Hollenbeck, LLC

Date: August 31, 2015

Key Contacts

Back

Decisions have been made regarding the FTC’s cybersecurity authority…

In a precedential decision, the Third Circuit Cmorourt of Appeals recently affirmed the cybersecurity authority of the Federal Trade Commission (FTC) to hold businesses liable for data breaches under Section 5 of the FTC Act.

The Facts of the Case

During 2008 and 2009, hackers breached Wyndham Worldwide Corporation’s computer network on three separate occasions. In total, they stole personal and financial information for hundreds of thousands of consumers, which resulted in more than $10.6 million dollars in fraudulent charges.

In recent years, the FTC has been increasingly bringing administrative actions under Section 5 of the FTC Act against companies that suffered data breaches due to allegedly deficient cybersecurity. The statute prohibits “unfair or deceptive acts or practices in or affecting commerce.”

In FTC v. Wyndham Worldwide Corporation, the FTC alleged that Wyndham’s conduct was an unfair practice and that its privacy policy was deceptive. The FTC specifically maintained that contrary to Wyndham’s stated data privacy and security policy, Wyndham did not use encryption, firewalls, and other commercially reasonable methods for protecting consumer data.

In defense of the suit, Wyndham argued that the FTC lacked the authority to regulate cybersecurity under the FTC Act. It further argued that Wyndham did not have fair notice that its specific cybersecurity practices could fall short of the statute’s requirements.

The Court’s Decision

With regard to whether Wyndham’s conduct was unfair, the appeals court rejected Wyndham’s defenses. According to the Third Circuit, there was little merit to Wyndham’s argument that a practice is only unfair if it is “not equitable” or “marked by injustice, partiality, or deception.” The appeals court further held that agreeing upon a precise definition did not really matter in this case.

As further explained in the opinion, “A company does not act equitably when it publishes a privacy policy to attract customers who are concerned about data privacy, fails to make good on that promise by investing inadequate resources in cybersecurity, exposes its unsuspecting customers to substantial financial injury, and retains the profits of their business.”

The Third Circuit also rejected Wyndham’s fair notice claim, concluding that Wyndham had fair notice that its conduct could fall within the meaning of the FTC Act. In reaching its decision, the court noted that the FTC published a guidebook for businesses in 2007 regarding best practices for protecting confidential consumer data. “The guidebook does not state that any particular practice is required by § 45(a), but it does counsel against many of the specific practices alleged here,” the panel highlighted.

The appeals court also noted that the FTC filed complaints and entered into consent decrees in administrative cases raising unfairness claims based on inadequate corporate cybersecurity prior to the company’s data breach. More importantly, the documents were all published via the FTC website or the Federal Register.

The Message for Businesses

In light of the decision, businesses should take the FTC seriously when it comes to cybersecurity. In particular, it is imperative to ensure that a company’s stated data protection policies and cybersecurity procedures are faithfully executed. In the case of Wyndham, one of its biggest mistakes was promising consumers one thing and doing another.

No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.

Scarinci Hollenbeck, LLC, LLC

Related Posts

See all
The SEC’s Latest Guidance on Applying Federal Securities Laws to Tokenized Securities post image

The SEC’s Latest Guidance on Applying Federal Securities Laws to Tokenized Securities

On January 28, 2026, staff of the U.S. Securities and Exchange Commission’s Divisions of Corporation Finance, Investment Management, and Trading and Markets issued a joint statement clarifying how existing federal securities laws apply to tokenized securities. The SEC’s “Statement on Tokenized Securities” does not establish new law, but it does provide greater clarity on the […]

Author: Dan Brecher

Link to post with title - "The SEC’s Latest Guidance on Applying Federal Securities Laws to Tokenized Securities"
Common Legal Mistakes NYC and New Jersey Business Owners Make post image

Common Legal Mistakes NYC and New Jersey Business Owners Make

Operating a business in the New Jersey and New York City metropolitan region offers incredible opportunities, but it also requires navigating a dense and highly regulated legal environment. From entity formation to regulatory compliance, seemingly minor legal oversights can expose business owners to significant risk. In our work with businesses throughout the region, our attorneys […]

Author: Dan Brecher

Link to post with title - "Common Legal Mistakes NYC and New Jersey Business Owners Make"
What Founders Can Learn From Start-up Suits post image

What Founders Can Learn From Start-up Suits

High-profile founder litigation is more than just a media spectacle. For startup founders, these cases underscore the legal and structural risks that can arise when rapid growth outpaces formal oversight. While launching a new company can be both an exciting and deeply rewarding endeavor, founders must be mindful that it also comes with significant risks. […]

Author: Dan Brecher

Link to post with title - "What Founders Can Learn From Start-up Suits"
Corporate Governance Reviews: A Practical Guide for New Jersey Companies post image

Corporate Governance Reviews: A Practical Guide for New Jersey Companies

Every New Jersey company should periodically evaluate its governance framework. Strong corporate governance protects directors and officers, builds investor confidence, reduces litigation exposure, and positions a company for sustainable growth. The first quarter of the year is a great time to evaluate your corporate governance practices and perform any routine maintenance needed to keep that […]

Author: Ken Hollenbeck

Link to post with title - "Corporate Governance Reviews: A Practical Guide for New Jersey Companies"
What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights post image

What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights

Being served with a lawsuit is one of the most stressful legal events a business or individual can face. Whether the claim involves a contract dispute, an employment matter, an intellectual property issue, or another legal challenge, the actions you take in the first few days can significantly shape the outcome of your case. Acting […]

Author: Robert E. Levy

Link to post with title - "What to Do After Being Served with a Lawsuit: Steps to Protect Your Legal Rights"
Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities post image

Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities

Special Purpose Acquisition Companies (SPACs) continue to gain momentum as we move through 2026. After enduring a significant contraction following the 2021 boom and the regulatory scrutiny that followed, SPAC activity rebounded sharply in 2025 and now carries forward into 2026 with real momentum. The SPAC resurgence reflects broader improvements in both market conditions and the […]

Author: Dan Brecher

Link to post with title - "Will 2026 Be a Banner Year for SPACs? Understanding the Risks and Opportunities"

No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.

Sign up to get the latest from our attorneys!

Explore What Matters Most to You.

Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.

Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.

Let`s get in touch!

* The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form. By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. Message frequency may vary. You can reply STOP to opt-out of further messaging.

Sign up to get the latest from the Scarinci Hollenbeck, LLC attorneys!