Businesses know that relationships with their clients are important, but in today’s world of social media, it is imperative to be proactive in improving relationships with clients. This means including your customers in everything from strategy to community management.
Making customers feel like they are part of a community, while also not feeling like just a number in a crowd, is difficult. However, with dedicated effort and creativity, you can accomplish both and see your business thrive as a result.
Establishing a community site where your customers can provide feedback on your products and/or impact organizational decisions is important. If your customers see you acting on their comments, they feel important and are more likely to be loyal.
Additionally, creating a community that receives special offers or promotions is beneficial. Customers who are appreciated will repay your efforts in dividends. Even sending out emails saying “thank you” for their continued patronage is effective. You can subtly encourage them to share information about your organization.
If your customers turn to Facebook, Twitter or other social media outlets to talk about your business, whether good or bad, you must engage in the conversation. This demonstrates to your customers and others reading the conversations that you are there and listening to them.
Finally, watch what customers do with your product or services. If you make them look good, they make you look good too. Demonstrating that you “play well with others” can be a great marketing tool.
It is essential to the success of your business that you work improving relationships with your customers. Don’t ever stop letting your customers know that you’re still there.
If you have any questions about the ideas discussed or would like to discuss other corporate matters, please contact me or the Scarinci Hollenbeck attorney with whom you work.
For many New Jersey business owners, a closely held company represents decades of work, financial investment, and personal sacrifice. Trusts in business succession planning are one of the most effective tools for protecting that value, allowing founders to control how and when the business passes to the next generation while reducing the risk of disputes, […]
Read Before You Sign: IT Contract Pitfalls Every NJ Business Should Know
In today’s digital economy, New Jersey businesses of all sizes rely heavily on technology vendors, software providers, cloud platforms, and managed IT services. Whether your company is purchasing software, migrating data to the cloud, engaging a cybersecurity consultant, or entering into a long-term managed services agreement, a careful IT contract review can have significant operational, […]
Non-disclosure agreements (NDAs) remain a critical tool for protecting sensitive business information. However, New York NDA requirements have evolved, and businesses must ensure these agreements are carefully drafted to remain enforceable. In a competitive market like New York City, NDAs are commonly used to protect proprietary information, client relationships, and strategic plans. At the same […]
How Courts Evaluate Testamentary Capacity and Undue Influence Will contests in New Jersey are difficult to win, given the strong presumption that a properly executed will reflects the testator’s intent. However, challenges based on lack of testamentary capacity and undue influence remain common, particularly where there are concerns about mental capacity or the involvement of […]
Bringing on outside investors can provide the capital and strategic support a business needs to grow. However, raising capital also introduces important legal, financial, and operational considerations. Before bringing on investors, businesses should address key legal issues to reduce risk, streamline investor due diligence, and position the company for long-term success. Early preparation signals that […]
How the Updated Law Shapes Retirement and Estate Planning The SECURE 2.0 Act of 2022 materially reshapes the required minimum distribution (RMD) landscape, extending tax deferral opportunities while accelerating distribution requirements for many beneficiaries. For high-net-worth individuals and families, these changes are not merely technical. They require a reassessment of retirement income strategies, beneficiary planning, […]
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Sign up to get the latest from our attorneys!
Explore What Matters Most to You.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.
Let`s get in touch!
Sign up to get the latest from the Scarinci Hollenbeck, LLC attorneys!
