Businesses know that relationships with their clients are important, but in today’s world of social media, it is imperative to be proactive in improving relationships with clients. This means including your customers in everything from strategy to community management.
Making customers feel like they are part of a community, while also not feeling like just a number in a crowd, is difficult. However, with dedicated effort and creativity, you can accomplish both and see your business thrive as a result.
Establishing a community site where your customers can provide feedback on your products and/or impact organizational decisions is important. If your customers see you acting on their comments, they feel important and are more likely to be loyal.
Additionally, creating a community that receives special offers or promotions is beneficial. Customers who are appreciated will repay your efforts in dividends. Even sending out emails saying “thank you” for their continued patronage is effective. You can subtly encourage them to share information about your organization.
If your customers turn to Facebook, Twitter or other social media outlets to talk about your business, whether good or bad, you must engage in the conversation. This demonstrates to your customers and others reading the conversations that you are there and listening to them.
Finally, watch what customers do with your product or services. If you make them look good, they make you look good too. Demonstrating that you “play well with others” can be a great marketing tool.
It is essential to the success of your business that you work improving relationships with your customers. Don’t ever stop letting your customers know that you’re still there.
If you have any questions about the ideas discussed or would like to discuss other corporate matters, please contact me or the Scarinci Hollenbeck attorney with whom you work.
Are Stay Interviews the Key to Retaining Top Talent?
Retaining top talent continues to be one of the greatest challenges facing employers today. Even in an employer’s market, the loss of a key employee can disrupt operations and result in significant costs. While compensation plays a role, long-term retention often depends on workplace culture, communication, and employee engagement. One increasingly popular strategy for improving […]
Secured transactions form the backbone of a wide range of business dealings, including business loans, mortgages, and inventory financing. Because the stakes are often high and relatively minor oversights can have drastic consequences, lenders and borrowers should thoroughly understand how to form an enforceable security agreement that protects their legal rights. What Is a Secured […]
Don’t Cash a “Paid in Full” Check Without Understanding the Legal Implications
Cashing a check marked “paid in full” can be a risky endeavor, particularly if you don’t fully understanding the legal implications. If you are owed more than the amount of the check you accept and deposit, you may waive your right to collect the full disputed amount. That is why you should consider either rejecting […]
Changes to Qualified Small Business Stock Will Benefit Startup Founders and Investors
The One Big Beautiful Bill Act of 2025 (OBBBA) significantly impacts federal taxes, credits, and deductions. A key change relating to Qualified Small Business Stock (QSBS) allows greater tax-free gains for investments in startups and other qualifying small businesses. Company founders and other investors should understand how the enhanced tax strategy works or risk missing […]
Corporate Consolidation and Antitrust Issues in Mergers
Corporate consolidation involves two or more businesses merging to become a single larger entity. The result is often a stronger and more competitive company that can better navigate today’s competitive marketplace. What Is Corporate Consolidation? Corporate consolidation closely resembles a basic merger transaction. The primary difference is that a consolidation creates an entirely new business […]
Business law plays a critical role in nearly every aspect of running a successful enterprise, from negotiating a commercial lease to drafting employee policies to fulfilling corporate disclosure obligations. Understanding what is business law and your legal obligations can help your business run smoothly and build productive relationships with clients, business partners, regulators, and others. […]
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Sign up to get the latest from our attorneys!
Explore What Matters Most to You.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.
Let`s get in touch!
Sign up to get the latest from the Scarinci Hollenbeck, LLC attorneys!
