Scarinci Hollenbeck Discovers Successful Formula for Legal Marketing
February 11, 2014
Law Firm continues to Enhance Client and User Experience with Debut of Newest Website
Lyndhurst, New Jersey – February 11, 2014 – Scarinci Hollenbeck, a full service general practice business law firm in New Jersey, New York and Washington, D.C., debuts the newest version of their website www.scarincihollenbeck.com. The new website is a total redesign, built specifically to enhance client and user experience. This is the second time in two years that the firm has unveiled a cutting edge platform in conjunction with the New Jersey Chamber of Commerce’s Annual Walk to Washington and Congressional Dinner.
The new site is fully mobile and features a flexible design for easy display on any mobile platform. With updated content and brand new interactive elements, users will be able to gain the full experience of what Scarinci Hollenbeck represents, “providing legal representation of the highest caliber at an affordable cost.”
Scarinci Hollenbeck has achieved a number of successes with its redefined marketing strategy, including two website awards issued by the New Media Institute. The firm has also seen a monumental increase in overall site traffic since they began their new strategy in January of 2012. As of February 10, 2014, according to alexa.com, a website ranking company, Scarinci Hollenbeck’s website ranked within the top 52,000 websites in the United States. This is a significant achievement because a ranking like this is rarely obtained by law firms of Scarinci’s size, and is usually restricted to Am Law 200 firms.This online success has garnered a record number of leads and opportunities for new business in 2013. Peter Moeller, Director of Marketing, said “It is our goal to redefine Scarinci Hollenbeck and its attorneys as a strong regional firm in the greater New York area.” He continued, “We are competitive in every way with other regional firms, who support more costly overhead and charge higher prices”.
The Firm’s practice areas are as diverse as their marketing efforts. Since 2009, the firm has made a concerted effort to offer their clients more versatile and sophisticated practices, including ERISA Law; Insurance Claims Law; Sports, Media, & Entertainment Law; and Cyber Security & Data Protection Law. Managing Partner Donald Scarinci said, “We identified the changing landscape in the legal community brought by the 2008 recession, and the rise of social media and internet commerce, and we dedicated significant resources to refresh our approach.” The law firm plans to continue its growth by adding office locations in areas of brisk redevelopment such as Jersey City. Scarinci Hollenbeck will continue strategically to identify and dominate new markets and new areas by unveiling additional, more specialized websites, blogs, videos, and tools in order to expose the firm’s service.
Scarinci Hollenbeck has announced they will be unveiling another program for business owners to join next week and invite anyone with questions to stay tuned and visit the new Scarinci Hollenbeck website at www.scarincihollenbeck.com.
Peter Moeller, Director of Marketing