Joel R. Glucksman
Partner
201-896-7095 jglucksman@sh-law.comFirm Insights
Twinkies Make Their Way Back to the Shelves as the Brand Seeks to Reinvent Itself
Author: Joel R. Glucksman
Date: July 15, 2013
Key Contacts
Back
If you’re a regular reader, you know I always post on Tuesday. However, I wanted to post this article today because Hostess Twinkies made their way back on the shelves this morning. Everyone at the office is excited about this; perhaps it calls for an office-wide get together featuring a few boxes of our old friends.
The announcement that America’s beloved Twinkies brand would make its way back to the shelves this summer after its previous owners filed for bankruptcy law protection has been met with jubilation from Twinkie lovers across the country. Now, as Twinkies return to retailers, the new owners of the popular brand seeks to reinvent itself with more efficiency and strategy to avoid falling into financial disarray.
The iconic Hostess brand was purchased by Apollo Global Management and Metropoulos & Co. for $410 million after its former owners filed for bankruptcy in January 2012. Company owner C. Dean Metropoulos said in his first interview that the new Hostess brand – which is now free of union contracts and $1.3 billion in liabilities that led to the previous company’s demise – will take on an aggressive growth plan to lower the risk of future bankruptcy filings.
He explained that the union rules and complicated policies of the previous Hostess organization limited distribution of Twinkies to only 50,000 of the 150,000 convenience stores in the U.S., according to the Wall Street Journal. In addition, certain regulations – such as a requirement that breads and cakes be delivered in separate trucks – also tacked on more costs and led to unsustainable business operations.
The new Hostess will rely on third-party drivers, rather than unionized workers, to conduct operations and product distribution, a move that will allow the company to deliver Twinkies to up to 110,000 convenience stores by the end of 2013.
“Wherever you find a Snickers bar or M&Ms, you should be able to find a Twinkie,” Metropoulos told the Journal.
The snacks, which officially returned to shelves today, July 15, will also have a longer shelf life this time around, as the previous owner introduced new Twinkies that last 45 days, rather than 26 days, prior to its bankruptcy liquidation and asset sales.
- Practices: Corporate Transactions & Business, Bankruptcy & Creditors' Rights
- Locations: Red Bank, NJ, New York City, Little Falls, NJ
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Related Posts
See all
When Are New Jersey Business Owners Personally Liable for Corporate Debt?
New Jersey personal guaranty liability is a critical issue for business owners who regularly sign contracts on behalf of their companies. A recent New Jersey Supreme Court decision provides valuable guidance on when a business owner can be held personally responsible for a company’s debt. Under the Court’s decision in Extech Building Materials, Inc. v. […]
Author: Charles H. Friedrich
Commercial Real Estate Trends to Watch in 2026
Commercial real estate trends in 2026 are being shaped by shifting economic conditions, technological innovation, and evolving tenant demands. As the market adjusts to changing interest rates, capital flows, and workplace models, investors, owners, tenants, and developers must understand how these trends are influencing opportunities and risk in the year ahead. Overall Outlook for Commercial […]
Author: Michael J. Willner
One Big Beautiful Bill: New Tip Income Tax Rules Employers & Workers Need to Know
Part 2 – Tips Excluded from Income Certain employees and independent contractors may be eligible to deduct tips from their income for tax years 2025 through 2028 under provisions included in the One Big Beautiful Bill. The deduction is capped at $25,000 per year and begins to phase out at $150,000 of modified adjusted gross […]
Author: Scott H. Novak
One Big Beautiful Bill: New Overtime Tax Rules Employers and Employees Need to Know
Part 1 – Overtime Pay and Income Tax Treatment Overview This Firm Insights post summarizes one provision of the “One Big Beautiful Bill” related to the tax treatment of overtime compensation and related employer wage reporting obligations. Overtime Pay and Employee Tax Treatment The Fair Labor Standards Act (FLSA) generally requires that overtime be paid […]
Author: Scott H. Novak
New York’s FAIR Business Practices Act: What the New Consumer Protection Measure Means for Your Business
In 2025, New York enacted one of the most consequential updates to its consumer protection framework in decades. The Fostering Affordability and Integrity through Reasonable Business Practices Act (FAIR Act) significantly expands the scope and strength of New York’s long-standing consumer protection statute, General Business Law § 349, and alters the compliance landscape for New York […]
Author: Dan Brecher
How to Reduce Legal Risk as Your New Jersey Business Grows in 2026
For many New Jersey businesses, growth is a primary objective for the New Year. However, it is important to recognize that growth involves both opportunity and risk. For example, business expansion often results in complex contracts, an increased workforce, new regulatory requirements, and heightened exposure to disputes. Without proactive planning, even routine growth can lead […]
Author: Ken Hollenbeck
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Sign up to get the latest from our attorneys!
Explore What Matters Most to You.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.