Scarinci Hollenbeck, LLC
The Firm
201-896-4100 info@sh-law.comFirm Insights
Author: Scarinci Hollenbeck, LLC
Date: August 5, 2016
The Firm
201-896-4100 info@sh-law.comEd O’Bannon Jr. and a group of former NCAA athletes have filed a petition to the Supreme Court to not consider the NCAA’s appeal to overturn a decision for intellectual property of athletes’ images and likenesses. This has already been a groundbreaking case for intellectual property rights, but this “O’Bannon petition” has the potential to change not only college sports, but amateur athletics as well.
“This is a groundbreaking case for intellectual property rights.”
The initial case was an antitrust suit over whether athletes should be compensated for their images and likenesses based on First Amendment grounds. In its appeal to the Supreme Court, the NCAA believed the Ninth Circuit decision should have rejected the antitrust suit. Law360 reported that both the former athletes and the NCAA are also seeking a review of the Ninth Circuit’s ruling that athletes are not required to be paid – other than with their college tuitions – but upheld a district court’s decision that NCAA rules against compensation for athletes was anti-competitive.
The athletes urged the Supreme Court to review the Ninth Court’s decision that reversed an order to require the NCAA to allow colleges to compensate athletes for use of their names, images and likenesses in deferred licensing payments up to $5,000 annually. Their claim was that the Ninth Circuit’s assertion of amateurism was just another term for compensation restraint for student athletes.
This prompted the NCAA to appeal to the Supreme Court to deny the athletes’ petition. The NCAA then filed a separate petition to protest the fact that it had any antitrust liability with its non-compensation rules for student athletes. Its argument was based on the precedent set in the Supreme Court’s NCAA v. Board of Regents of the University of Oklahoma decision to protect the integrity of amateurism.
The NCAA also asserted that the case was allowed to move forward in lower courts due to the Ninth Circuit’s decision, which in its view misinterpreted First Amendment rights. It argued that the transformative use test could have a potentially adverse impact on intellectual property holders who cannot predict if their work will receive constitutional protection.
The organization petitioned to appeal because it claimed that athletes received no damages for antitrust injuries. As part of the First Amendment, the NCAA argued that athletes would not have been able to make a case for video games using their names, images and likenesses.
Ed O’Bannon and the group of athletes argued that because this is an antitrust case, any First Amendment dispute should be considered in a separate case and has no place in this appeal. The athletes urged the Supreme Court to review the fact that if the videogame companies were involved in the case, the First Amendment would not factor into the decision at all. In fact, because the video game companies were willing to pay for the names, images and likenesses of the athletes, there should be a willingness to compensate them as well.
For more articles dealing with O’Bannon, check out:
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.

In New Jersey, an irrevocable trust can sometimes be modified even though its name suggests otherwise, and one of the primary tools for doing so is a process called decanting. Whether decanting is available depends on the specific terms of the trust and the discretion given to the trustee. Key takeaways: New Jersey has no […]
Author: Marc J. Comer

Intellectual property valuation determines the monetary value of a business’s IP assets, and it drives outcomes in licensing deals, joint ventures, mergers and acquisitions, financing, and ownership disputes. The most valuable assets of a business are often the things that cannot be seen or touched: a proprietary process, a copyrighted work, brand recognition, or the […]
Author: Jay McDaniel

For New Jersey data center owners and operators, a service agreement may look routine when it is signed. The network is functioning, the vendor is meeting its installation schedule, and the parties have agreed on pricing and performance specifications. The provisions that seem most important at that stage are often the technical ones. That changes […]
Author: George McGowan

The Fort Monmouth redevelopment has entered its execution phase, and it is repositioning the broader Monmouth County real estate market. When Netflix and the Fort Monmouth Economic Revitalization Authority closed on the 292-acre Mega Parcel in December 2025, the transaction did more than hand over a deed. It marked the moment Fort Monmouth stopped being […]
Author: Donald M. Pepe

Owning a residential rental property in New Jersey involves more than finding tenants and collecting rent. Property owners must comply with a combination of state laws, municipal ordinances, building and housing codes, and zoning and land use regulations. These requirements can affect everything from the number of dwelling units permitted at a property to whether […]
Author: Donald M. Pepe

The five most common real estate disputes are breach of contract claims, landlord-tenant conflicts, zoning and land use disagreements, construction claims, and boundary disputes. Understanding why each arises, and taking preventive steps early, can help property owners, tenants, developers, and investors avoid costly litigation. Key Takeaways: Real estate transactions are complex endeavors involving numerous parties […]
Author: Paul Grossman
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.
Let`s get in touch!
Sign up to get the latest from the Scarinci Hollenbeck, LLC attorneys!