Scarinci Hollenbeck, LLC
The Firm
201-896-4100 info@sh-law.comFirm Insights
Will NCAA Likeness Lawsuit Change College Sports?
Author: Scarinci Hollenbeck, LLC
Date: June 21, 2013
Key Contacts
Back
Former UCLA basketball player Ed O’Bannon is going after the National Collegiate Athletic Association and several companies that license college sports merchandise and video games in a likeness lawsuit for using players’ likenesses without permission or compensation. O’Bannon and other athletes named in the suit argue that it’s unfair for them to sign away the rights to their images in order to be eligible to compete in college athletics.
In anticipation of an upcoming key hearing on the matter, many sports analysts are wondering how the end result will impact the NCAA sports industry.
For several years, sports enthusiasts have argued about whether players should be compensated when their images or likenesses are used to promote university athletics, school merchandise, video games, and magazines. The schools themselves, sponsors and NCAA rake in billions of dollars as a result, and some argue that it’s unfair to athletes who are not compensated for their work. On the flip side, athletes often receive full scholarships, training from renowned coaches and national exposure than can lead to lucrative professional talent agreements with sports teams. Given these opposing arguments, the ruling in the O’Bannon case may very well change the scope of amateurism in college sports, the Tampa Bay Times reports.
Namely, the NCAA stands to lose billions of dollars in revenue should the use of players’ likenesses be banned, the results of which could heavily impact the way in which the NCAA operates. For example, Wake Forest President Nathan Hatch, who also chairs the NCAA Division I board, told Bloomberg News that if the school was forced to share revenue with players, it may be forced to slash its budget for other non-revenue sports.
However, O’Bannon retorted that given the amount of money being made in the industry, there is enough to go around without compromising NCAA sports.
- Industries: Entertainment & Media
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Related Posts
See all
Section 363 Sales in Bankruptcy: What Businesses, Lenders, and Buyers Need to Know
When a company enters Chapter 11 bankruptcy, many assume the process will culminate in a lengthy reorganization plan. However, distressed businesses are increasingly being sold through a different mechanism — a sale under Section 363 of the United States Bankruptcy Code. A Section 363 sale allows a company, as a debtor-in-possession in bankruptcy, to sell […]
Author: John D. Giampolo
Zoning Laws Explained: What You Need to Know Before Buying Property
Before buying property, it is critical to determine whether local zoning laws may affect your plans. If you plan to redevelop the property, you will want to confirm that local zoning regulations permit development as intended. If acquiring property that is already developed, you must verify that the use is permitted in the underlying zoning […]
Author: Wendy Rubinstein Quiroga
Special Needs Trusts in New Jersey: Planning for Your Loved One’s Future
For parents of a child with a disability, estate planning raises concerns that go well beyond deciding who will inherit their assets. Parents may spend years making sure their child has the right care, services, and support. Eventually, they must also confront a difficult question: Who will take over when they can no longer do […]
Author: George McGowan
What Every Real Estate Investor Should Know Before Buying a Rental Property
Before buying a New Jersey rental property, an investor should verify realistic operating numbers, the property’s legal and regulatory status, lead-based paint and flood compliance, the existing leases and tenant protections, and the right ownership structure. A rental property is more than a piece of real estate; it is an operating business subject to legal, […]
Author: Donald M. Pepe
Can You Change an Irrevocable Trust in New Jersey?
In New Jersey, an irrevocable trust can sometimes be modified even though its name suggests otherwise, and one of the primary tools for doing so is a process called decanting. Whether decanting is available depends on the specific terms of the trust and the discretion given to the trustee. Key takeaways: New Jersey has no […]
Author: Marc J. Comer
How Intellectual Property Valuation Will Impact Business Transactions
Intellectual property valuation determines the monetary value of a business’s IP assets, and it drives outcomes in licensing deals, joint ventures, mergers and acquisitions, financing, and ownership disputes. The most valuable assets of a business are often the things that cannot be seen or touched: a proprietary process, a copyrighted work, brand recognition, or the […]
Author: Jay McDaniel
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Sign up to get the latest from our attorneys!
Explore What Matters Most to You.
Consider subscribing to our Firm Insights mailing list by clicking the button below so you can keep up to date with the firm`s latest articles covering various legal topics.
Stay informed and inspired with the latest updates, insights, and events from Scarinci Hollenbeck. Our resource library provides valuable content across a range of categories to keep you connected and ahead of the curve.