Scarinci Hollenbeck, LLC
The Firm
201-896-4100 info@sh-law.comThe Firm
201-896-4100 info@sh-law.comWhen people start a business, they tend to focus on their business objectives and goals: the products, services, relationships, as well as administrative and other internal business structures required to make their business efficient. After a while, the business name becomes connected with a certain type of product or service. That connection is trademark identification and the value builds with the goodwill and brand equity that are the embodiment of your hard work, time, and other investment.
Business owners purchase their marketing ad campaigns, business cards, word of mouth, even Google Adwords-using their business name. Unfortunately, people don’t often think of their business name or even the names of their products or services as a valuable place to allocate resources. But, as noted, simply by using a name, a business owner is investing resources in a name.
Often, a business name is chosen that is either too descriptive or already being used. This leads to the business owner being forced to assume a new name, which, aside from money, takes a considerable amount of work, such as:
Case Example:
Two business partners contacted our firm to search a business name. Just by looking at the name, we knew it was not a good choice, but our clients wanted us to secure it anyway. After searching the mark, we advised them that going after their chosen name was a bad idea and we offered to search other names as a courtesy. Unfortunately, they chose not to heed our advice and secured the name themselves, as well as a USPTO registration.
Three months later, they faced an impending federal lawsuit seeking $30,000 and other fees in exchange for not filing a trademark infringement lawsuit. Our clients came back to us and we were able to negotiate and take tactical steps to protect their rights, but it ended up costing them a good deal of money for a legal budget that they really did not have to spend, had they chosen their name wisely in the first place.
Doing a clearance search, then filing and securing trademark protection on a name or a logo, can protect against the time and expense of a name change. There are no guarantees, but taking these steps generally will serve to protect your brand equity.
Without even doing a clearance search, a conversation with us can tell you whether or not your business name is particularly difficult to protect. The next steps may include a search and, depending on the search results, seeking trademark registration protection.
When it comes to your business, a thousand dollars today can save you ten thousand dollars tomorrow. Contact us to discuss your new business name.
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
Scarinci Hollenbeck Cannabis Attorney Daniel T. McKillop to Appear as Co-Keynote Speaker at New Jersey Environmental Health Association’s Annual Conference On the morning of Monday, March 2, 2020, Scarinci Hollenbeck Cannabis Attorney Daniel T. McKillop will appear as a co-keynote speaker at the New Jersey Environmental Health Association’s (NJEHA) annual conference in Atlantic City, NJ. […]
Author: Scarinci Hollenbeck, LLC
Scarinci Hollenbeck is pleased to announce that retired Superior Court Judge, Ronald Lee Reisner, J.S.C. (Ret.), has been selected to be on the Board of Trustees of the U.S. Attorney’s Office Alumni Association for the District of New Jersey. Judge Reisner, who joined the firm after serving fifteen years as a Superior Court Judge in Monmouth County, is also a Trustee for HABcore, Inc. HABcore is a charitable organization which provides permanent and supportive housing for homeless veterans, families and individuals with special needs.
Author: Scarinci Hollenbeck, LLC
Scarinci Hollenbeck is pleased to announce that the American Bar Association (ABA) Section of Environment, Energy and Resources has selected the 2017 NJSBA Environmental Law Forum as Program of the Year. The Forum is an annual event hosted by the NJSBA Environmental Law Section. Daniel T. McKillop, Counsel in the firm’s Environmental & Land Use Law group, currently serves as Vice-Chair of the NJSBA Environmental Law Section and as one of the Forum chairpersons.
Author: Scarinci Hollenbeck, LLC
Advisory firms receiving requests from clients to refund their advisory fees need to do so on time and in accordance with their advisory contracts, policies and procedures, and other disclosures. Failure to do so, whatever the reason, may draw attention from SEC examiners and possibly the Division of Enforcement. ACA Insights, a weekly newsletter for […]
Author: Scarinci Hollenbeck, LLC
Scarinci Hollenbeck is proud to announce that Daniel T. McKillop, Counsel and Chair of the firm’s Cannabis Law group, and Liana M. Nobile, an Associate in the firm’s Litigation group, have both been appointed to New Jersey State Bar Association (NJSBA) committees.
Author: Scarinci Hollenbeck, LLC
SH Partner, Nathanya G. Simon, was recently quoted in an article entitled “Discipline & Student Privacy: Know What You Can, Can’t Disclose to Parents”.
Author: Scarinci Hollenbeck, LLC
No Aspect of the advertisement has been approved by the Supreme Court. Results may vary depending on your particular facts and legal circumstances.
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When people start a business, they tend to focus on their business objectives and goals: the products, services, relationships, as well as administrative and other internal business structures required to make their business efficient. After a while, the business name becomes connected with a certain type of product or service. That connection is trademark identification and the value builds with the goodwill and brand equity that are the embodiment of your hard work, time, and other investment.
Business owners purchase their marketing ad campaigns, business cards, word of mouth, even Google Adwords-using their business name. Unfortunately, people don’t often think of their business name or even the names of their products or services as a valuable place to allocate resources. But, as noted, simply by using a name, a business owner is investing resources in a name.
Often, a business name is chosen that is either too descriptive or already being used. This leads to the business owner being forced to assume a new name, which, aside from money, takes a considerable amount of work, such as:
Case Example:
Two business partners contacted our firm to search a business name. Just by looking at the name, we knew it was not a good choice, but our clients wanted us to secure it anyway. After searching the mark, we advised them that going after their chosen name was a bad idea and we offered to search other names as a courtesy. Unfortunately, they chose not to heed our advice and secured the name themselves, as well as a USPTO registration.
Three months later, they faced an impending federal lawsuit seeking $30,000 and other fees in exchange for not filing a trademark infringement lawsuit. Our clients came back to us and we were able to negotiate and take tactical steps to protect their rights, but it ended up costing them a good deal of money for a legal budget that they really did not have to spend, had they chosen their name wisely in the first place.
Doing a clearance search, then filing and securing trademark protection on a name or a logo, can protect against the time and expense of a name change. There are no guarantees, but taking these steps generally will serve to protect your brand equity.
Without even doing a clearance search, a conversation with us can tell you whether or not your business name is particularly difficult to protect. The next steps may include a search and, depending on the search results, seeking trademark registration protection.
When it comes to your business, a thousand dollars today can save you ten thousand dollars tomorrow. Contact us to discuss your new business name.
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