Uniform Rapid Suspension: Protecting Trademark Rights on the Expanding Internet
April 10, 2010
As you surely have heard before, the time for change is upon us. Well, ICANN, the group that coordinates the Internet’s naming system, is really going to make that change. The Internet already has changed people’s lives around the world, and according to Tina Dam, Senior Director of Internationalized Domain Names at ICANN, we are about to see “…the biggest technical change to the Internet’s addressing system¼in many years.” That is, the Internet naming system soon will expand to include domains comprised of local language characters. In the coming months we will begin to see Internet addresses in Chinese, Arabic, Thai, and other alphabets. This begs the question, How do you say or spell Best Buy in Chinese? I think it’s 最好购买. At least what Google Translate tells me.
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