LYNDHURST, NJ, June 20, 2012 – Leading New Jersey business law attorney Donald Scarinci, a law firm management authority and Founding Partner of Scarinci Hollenbeck, will be interviewed by national legal marketing expert Stephen Fairley, during a live webinar on Wednesday, June 27, 2012 at 2 p.m. ET on Lessons From Dewey & LeBoeuf: 5 Biggest Reasons Why Law Firms Fail.

On May 28, 2012, Manhattan law firm Dewey & LeBoeuf stunned the legal community with its Chapter 11 bankruptcy filing, the largest in law firm history.  Fairley’s interview with Scarinci will dissect what went wrong and how other law firms can avoid a similar fate.

New Jersey business attorney Donald Scarinci is a nationally recognized thought leader on law firm management and has been instrumental in making Scarinci Hollenbeck one of the fastest growing mid-sized law firms on the East Coast,” says Fairley.  Scarinci currently serves as Managing Partner of the Lyndhurst, NJ-based law firm and is a regular columnist with blog.Martindale.com, one of the most widely read websites for lawyers. He blogs on constitutional law issues on his Constitutional Law Reporter website and has worked with many of the largest New Jersey municipalities and counties, as well as numerous planning and zoning boards, economic development authorities, colleges, school boards, utility authorities, and other public sector entities at every level of municipal, county, regional and state government.

During the June 27 live webinar, Fairley and Scarinci will discuss:

  • The 5 biggest reasons why law firms fail and how other law firms can avoid a similar fate
  • How fast growing firms can avoid the pitfalls that brought Dewey & LeBoeuf to its knees
  • How Scarinci Hollenbeck went from relying almost entirely on “word of mouth” marketing to being featured in the Wall Street Journal for their cutting edge approach to social media in less than six months
  • What Managing Partners and law firm administrators need to know now to compete
  • Marketing and managing your law firm in today’s roller coaster economy
  • A “behind the scenes” case study of how Scarinci Hollenbeck has adapted to the new realities
  • Effective tools multi-attorney firms can use to market a variety of partners and practice areas

Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Fairley is a nationally recognized law firm marketing expert and international best-selling author.

The June 27 webinar on Lessons From Dewey & LeBoeuf: 5 Biggest Reasons Why Law Firms Fail is scheduled for 11 a.m. PT/Noon MT/1 p.m. CT/2 p.m. ET.   All registrants will receive a recording of the webinar.  To register online, visit www.mylawfirmmarketing.com/webinar-reasons-firms-fail-sm/.

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About Donald Scarinci and Scarinci Hollenbeck

Donald Scarinci is the Managing Partner of Scarinci Hollenbeck, a full service, business law firm that provides a broad range of legal services to corporate and commercial clients in the New Jersey and New York Metropolitan Region. The firm’s principal areas of practice include: Corporate Transactions and Business Law, Bankruptcy and Creditor’s Rights, Environmental and Land Use Law, Litigation, Public Law, Commercial Real Estate, Sports and Entertainment Law, Tax, Trust and Estate Law. Scarinci Hollenbeck is also experienced in a number of specialty areas that are incorporated into these core practice areas.  You can follow Donald at www.twitter.com/Scarinci or connect with him on LinkedIn at: http://www.linkedin.com/in/donaldscarinci.

About Stephen Fairley and The Rainmaker Institute

Stephen Fairley is a nationally recognized law firm marketing expert, the international best-selling author of 10 books and CEO of The Rainmaker Institute®, the nation’s largest law firm marketing company specializing in small and solo firms. The Rainmaker Institute has helped over 8,000 attorneys from hundreds of law firms generate more and better referrals and fill their practice.  The Rainmaker Institute has developed cutting edge legal marketing strategies and proven steps that take the guesswork out of creating a financially successful and personally satisfying law firm.  The Rainmaker Institute offers books and CDs, live seminars, webinars, law firm marketing boot camps, custom in -house seminars, and long term marketing solutions for attorneys. The company’s website is www.TheRainmakerInstitute.com. You can follow Stephen at www.twitter.com/StephenFairley